During the recent Mercedes-Benz Fashion Week in Stockholm, Fashion Networks hosted a lounge at Nobis Hotel together with Absolut Elyx, Molami, and with support from Backyard Brewery and Marshall Headphones. With services such as wifi, hostesses, drinks, food, and great music, the Fashion Networks Lounge was a popular place for both business and pleasure, as well as a place to relax and reflect between the many shows and events.
The coming weeks Fashion Networks will interview some of the most inspiring and interesting personalities who visited Mercedes-Benz Fashion Week, to learn more about their experiences from fashion week. First out is Adam Katz Sinding, photographer and founder of the Le 21ème blog.
Spending his days taking photos, running, and hosting parties, the Fashion Networks Lounge made the perfect place to take a break, edit some photos, and have a beer. We caught up with Adam a few days after the fashion week had ended, to learn more him and his visit to Stockholm.
– This SS14 fashion week was my third time in Stockholm, Adam says. I think the city is exceptionally beautiful. I have to say, for me, it’s very similar to my hometown of Seattle. There’s a huge Norwegian and Swedish population there, and it just feels very similar. But of course, the girls are just so much better looking in Sweden, so Stockholm wins.
When did you become interested in fashion and style?
– I’m not 100% sure. My mom is a sportswear designer, and she used to have WWD, Vogue, and Bazaar laying around. I think I noticed there were pretty girls in there, often times in sheer clothes, so it piqued my interest. Then I started to actually get into it. I just liked to look at new things, colours, prints, shapes, shoes, etc. I just thought it was all so pleasing to the eye.
Adam’s eye for colours, prints, and shapes would eventually steer him into photography. At first he was bored with the idea of taking pictures of humans, but gradually he grew an interest in capturing people on the street, or, as Adam himself would say, capturing people doing things on the street. In October 2007 he founded the blog Le 21ème, providing a glimpse into the daily world of fashion from cities and fashion weeks around the world.
– If you have to place it into a genre, it’s a street style blog, but I try to make it more than that, he says. I feel like “street style” in general is telling the viewer “hey! Look how cool this looks, you should look like this! Go buy it!” I don’t like that. I’m a consumer just like the rest of us, but I don’t like to be fed trends. What I try to do is show a feeling, or a feeling of a moment. Show someone who has maybe never been to Paris, or to a fashion show, what it feels like to be there. Show them in one frame what the whole experience is like. I think anyone can show the clothes. That’s easy. It’s all around you. But to show the clothes, the people, the personalities, and not just display it, but make you feel something… that’s a whole other task, and it’s not really very easy.
Adam’s photos are definitely something more than just mere street style photos. Vibrant with life and motion, yet highly stylish, they have been featured in some of the world’s most well-renowned fashion magazines, such as Vogue, Elle, New York Magazine, V Magazine, and Style.com. And after six years of countless travels and fashion weeks, Adam knows how to deal with a busy schedule.
– During fashion week I try to run every night. I have to clear my mind, and keep fit (or not too fat). I also spend a lot of time wit my images. I wake, shoot, eat, run, edit, send, party, and sleep. During this fashion week it was nice to be able to escape to the nearby Fashion Networks Lounge at the Nobis Hotel. I am so often relegated to my hotel room, editing and being anti-social. It was nice to be able to sit, relax, work, and at the same time, socialise with other people who I may not have otherwise had time to meet. Also, free beer was a welcome addition to any study session.
– This fashion week I also had the best time hosting the NY, NY party with Tommy Saleh and a ton of other friends. Travelling all over the world, and always having your friends around is really a wonderful gift.
What are your thoughts on Swedish fashion and Swedish people’s style?
– Swedish fashion has a huge presence in the industry right now, and I don’t think I know anyone who doesn’t own at least one piece from a Swedish designer. Also, the people are beautiful, so it makes for some great photos.
– I like Swedish people’s style. I can’t say it’s my favourite however. I think Swede’s are very Sweden focused. Every store is stocking Swedish designers, and everyone is wearing Swedish brands. I mean, it’s not a bad thing, but it seems a bit narrow to me. That being said, if I lived in a country where almost every brand was as good as Swedish brands, maybe I’d be the same. But alas, I tend to favour French designers.
Will you come back for the next Mercedes-Benz Fashion Week in Stockholm?
– I absolutely hope to be invited back next season. It was a wonderful time, and I think I was able to get some great photos of some wonderful people. I’m not looking forward to the winter cold though…
Follow Adam Katz Sinding’s blog Le21ème here.
Special thanks to
Photos by Adam Katz Sinding
By Sonja Nettelbladt