During the recent Mercedes-Benz Fashion Week in Stockholm, Fashion Networks hosted a lounge at Nobis Hotel together with Absolut Elyx, Molami, and with support from Backyard Brewery and Marshall Headphones. With services such as wifi, hostesses, drinks, food, and great music, the Fashion Networks Lounge was a popular place for both business and pleasure, as well as a place to relax and reflect between the many shows and events.
The coming weeks Fashion Networks will interview some of the most inspiring and interesting personalities who visited Mercedes-Benz Fashion Week, and now the time has come for a chat with Danish fashion profile Pernille Teisbæk. Since she began working with fashion in 2005, Pernille has become one of the key figures in the Danish fashion scene. Beginning her career as a model, she later moved on to work as the fashion editor for magazines WOMAN, ALT for Damerne, and EUROWOMAN. Today she is working freelance as a stylist and designer, besides running the popular fashion blog Look de Pernille and talking about fashion at a Danish morning TV show.
– I was working as the fashion editor at ALT for Damerne and Eurowoman for six years, but I got tired of monthly deadlines and wanted to stand on my own two feet, Pernille explains. So the past year and a half I’ve been working full time as a blogger, stylist, designer, and fashion expert at a Danish morning TV show. It’s the best decision I’ve ever made.
For the recent Mercedes-Benz Fashion Week, Pernille was invited by the PR-agency Patrik Communication to cover the shows on her blog. A commission she happily signed up for, as she enjoys both Stockholm as a city and many of the participating designers.
– I’ve been in Stockholm several times, also for fashion week. I think Stockholm is such a beautiful and clean city. I really like the French architecture from Jean Bernadotte’s time, which gives the city a very international feeling, even though it’s very small, just like Copenhagen.
When did you become interested in fashion and style?
– My grandmother gave me her old sewing machine when I was twelve years old, and I’ve been hooked on trying to create my own style, and exploring the world of fashion ever since.
What are your thoughts on Swedish fashion?
– I think Sweden is very successful when it comes to fashion. It’s amazing that strong Swedish brands like H&M and Acne have reached so far as to show their collections during Paris fashion week. Personally I like Back, I think she adds something new and refreshing to the Swedish style. I also like Dagmar for their elegantly minimalistic silhouettes and beautiful materials.
What are your thoughts on Swedish people’s style? Do you find it different from the Danish?
– Even though the distance between Stockholm and Copenhagen isn’t that great, people’s styles are very different. The Swedish style is more clean and classic compared to the Danish. I can spot a Swedish guy from miles away, just by the way he is dressed: chinos, loafers, and a polo. The girls are more a versatile, being either very casual chic in jeans or more sexy and dressed up in short dresses.
For Pernille, Mercedes-Benz Fashion Week in Stockholm meant three intense days of fashion shows, work, and late dinners with friends and colleagues. And just as street style photographer Adam Katz Sinding, Pernille eased her mind by running.
– I didn’t have that much time between the shows, but if there was a break I was working on my blog or sending some emails. I also spent a few hours every morning running around the city, watching the beautiful old architecture. I always bring my running shoes when I travel, since it’s the best way to explore a city.
– As the shows ended pretty late all three days, I spent some nights with work and a some at late dinners with colleagues from Denmark and friends from the fashion industry. I also met with Christian Remröd, Magnus Krog Fenger, and Jesper Dahl from the Fashion Networks team, as well as their guests from the US.
– I would have loved to see the Cindy Sherman exhibition at Moderna Museet as well, but it’s not open until the middle of October, so I guess I have to come back.
Maybe you will come back for the next MBFW in Stockholm?
– I will for sure. Cold weather or snow won’t keep me away – we Danish are used to it!
Follow Pernille Teisbæk’s blog Look de Pernille here.
Special thanks to
Photos from Look de Pernille
By Sonja Nettelbladt