How do you prepare for the big casting day for the MBFW runway shows?
I just make sure that I have gotten enough rest. To run around like a maniac on the streets of Stockholm from early morning to late afternoon is quite strenuous and you want to be on top of it at all castings; from the first one to the last one!
What do you get to do at a typical MBFW casting?
When it comes to the castings for Mercedes Benz Fashion Week Sthlm almost every casting is the same. A lot of waiting, mostly sitting in some staircase somewhere before you get to meet the client. I then leave my set card, jump in a pair of high heels and show my runway walk for the team. If they like you you might get to try on some looks.
Are you keeping your fingers crossed to get any show in particular?
This year I had to say no to most castings since I got an important job offer during the casting days. But I think almost all designers have something in their collection that speaks to me in one way or another.
What is your favorite fashion week memory?
It is probably when I did my first show ever. Only seconds left until my turn to take my first steps out on the runway and backstage just turned into a quiet chaos. I remember how nervous but also curious I was.
Which is the most fun show you have ever done?
Thats a hard one… almost all shows are fun. But But perhaps Lagoms last summer since they do not normaly show during MBFW.
Do you have a favorite runway look?
Wearing one of Ida Sjöstedts amazing dresses is probably my most loved ones. It is not every day you get to stroll around in a white lace creation.