The second installment of the Swergie tour took place a few weeks ago in Berlin!
A night we will all remember, featuring Icona Pop, Elliphant, Howlin’ Pelle from The Hives, Anders “Moneybrother” Wendin and Acid Washed.
On January 16th 2013 Zound Industries hosted the second of a series of parties around the world. Berlin, Germany was the place to be when former sewage plant Radialsystem V was turned into a kick-off party for the 2013 Fashion season. As Berlin was the first city to host 2013’s Fashion Weeks, Zound Industries picked the perfect place to gather the best of what Sweden has got to offer with a top of the line show during the event. All elegantly packaged in a concept called Swergie.
Alongside all major fashion weeks, Swergie will tour the world, hosting two parties a year up until 2015 where it all ends with a big bang in Shanghai! You don’t want to miss this.. seriously!
In this full recap movie you get to see what went down during the night. Here you’ll see everything from the red carpet and the people, to the show and some fashionable dance moves. Next stop is New York in September. Will you be there?
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Pictures from the night, courtesy of Fredrik Etoall and his friends, after the jump!