The second installment of the Swergie tour took place a few weeks ago in Berlin!
A night we will all remember, featuring Icona Pop, Elliphant, Howlin’ Pelle from The Hives, Anders “Moneybrother” Wendin and Acid Washed.
On January 16th 2013 Zound Industries hosted the second of a series of parties around the world. Berlin, Germany was the place to be when former sewage plant Radialsystem V was turned into a kick-off party for the 2013 Fashion season. As Berlin was the first city to host 2013’s Fashion Weeks, Zound Industries picked the perfect place to gather the best of what Sweden has got to offer with a top of the line show during the event. All elegantly packaged in a concept called Swergie.
Alongside all major fashion weeks, Swergie will tour the world, hosting two parties a year up until 2015 where it all ends with a big bang in Shanghai! You don’t want to miss this.. seriously!
In this full recap movie you get to see what went down during the night. Here you’ll see everything from the red carpet and the people, to the show and some fashionable dance moves. Next stop is New York in September. Will you be there?
Follow SWERGIE on Facebook for more updates by clicking HERE
Pictures from the night, courtesy of Fredrik Etoall and his friends, after the jump!
In August 2012 SWERGIE threw the largest party Mercedezs Benz Fashion Week Stockholm has seen. This year SWERGIE will join the fashion weeks of Berlin and New York, bringing massive parties accompanied by some of Swedens most interesting artists, performers and trendsetters
The 16th of January marks the first date this year, and the time has come for Berlin. We will surely be there and hope to see you in the crowd as well!
If you can’t join the party, stay close for our coverage and make sure to sign up on SWERGIES Youtube-channel for all their footage.
Remember last time when SWERGIE launched party at Cirkus in Stockholm during Mercedes Benz Stockholm Fashion Week? It was beyond big by all means.
This season SWERGIE arrange a huge party amid fashion week in Berlin accompanied by some of Swedens most interresting artists. Expect none the less; it is going to be massive.
So, all of you Berliners and those of you who will visit Berlin the 16th of January, make sure not to miss this one out. If you can’t join the party this time around, keep close for update and sign up on SWERGIEs Youtube-channel for all the footage from the event.
Find more photos and video from the party at hm.com/press.
Last night H&M threw a party to celebrate the AdR at H&M collection full of glamourous accessories. H&M and Anna dello Russo gathered friends and fashionistas such as Olivier Theyskens, Rachel Zoe, Jefferson Hack, Poppy Delevingne, Peter Dundas and Fashion Networks bloggers Columbine Smille and Elin Kling. The party held at the famous cabaret club Paradis Latin was of course as excentric as dello Russo herself, with a night full of fashion, entertainment and a live concert with Azealia Banks. The collection will be sold in 140 stores around the world and online as from the 4th of October, in case you need a fashion shower!
The video from the Swergie party is finally here, and you get to enjoy the party visually in full length! We look forward to the party in New York in february…