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2:00 pm - 09/09/2013

Pernille Teisbæk

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During the recent Mercedes-Benz Fashion Week in Stockholm, Fashion Networks hosted a lounge at Nobis Hotel together with Absolut Elyx, Molami, and with support from Backyard Brewery and Marshall Headphones. With services such as wifi, hostesses, drinks, food, and great music, the Fashion Networks Lounge was a popular place for both business and pleasure, as well as a place to relax and reflect between the many shows and events.

The coming weeks Fashion Networks will interview some of the most inspiring and interesting personalities who visited Mercedes-Benz Fashion Week, and now the time has come for a chat with Danish fashion profile Pernille Teisbæk. Since she began working with fashion in 2005, Pernille has become one of the key figures in the Danish fashion scene. Beginning her career as a model, she later moved on to work as the fashion editor for magazines WOMAN, ALT for Damerne, and EUROWOMAN. Today she is working freelance as a stylist and designer, besides running the popular fashion blog Look de Pernille and talking about fashion at a Danish morning TV show.

– I was working as the fashion editor at ALT for Damerne and Eurowoman for six years, but I got tired of monthly deadlines and wanted to stand on my own two feet, Pernille explains. So the past year and a half I’ve been working full time as a blogger, stylist, designer, and fashion expert at a Danish morning TV show. It’s the best decision I’ve ever made.

For the recent Mercedes-Benz Fashion Week, Pernille was invited by the PR-agency Patrik Communication to cover the shows on her blog. A commission she happily signed up for, as she enjoys both Stockholm as a city and many of the participating designers.

– I’ve been in Stockholm several times, also for fashion week. I think Stockholm is such a beautiful and clean city. I really like the French architecture from Jean Bernadotte’s time, which gives the city a very international feeling, even though it’s very small, just like Copenhagen.

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When did you become interested in fashion and style?
– My grandmother gave me her old sewing machine when I was twelve years old, and I’ve been hooked on trying to create my own style, and exploring the world of fashion ever since.

What are your thoughts on Swedish fashion?
– I think Sweden is very successful when it comes to fashion. It’s amazing that strong Swedish brands like H&M and Acne have reached so far as to show their collections during Paris fashion week. Personally I like Back, I think she adds something new and refreshing to the Swedish style. I also like Dagmar for their elegantly minimalistic silhouettes and beautiful materials.

What are your thoughts on Swedish people’s style? Do you find it different from the Danish?
– Even though the distance between Stockholm and Copenhagen isn’t that great, people’s styles are very different. The Swedish style is more clean and classic compared to the Danish. I can spot a Swedish guy from miles away, just by the way he is dressed: chinos, loafers, and a polo. The girls are more a versatile, being either very casual chic in jeans or more sexy and dressed up in short dresses.

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For Pernille, Mercedes-Benz Fashion Week in Stockholm meant three intense days of fashion shows, work, and late dinners with friends and colleagues. And just as street style photographer Adam Katz Sinding, Pernille eased her mind by running.

– I didn’t have that much time between the shows, but if there was a break I was working on my blog or sending some emails. I also spent a few hours every morning running around the city, watching the beautiful old architecture. I always bring my running shoes when I travel, since it’s the best way to explore a city.

– As the shows ended pretty late all three days, I spent some nights with work and a some at late dinners with colleagues from Denmark and friends from the fashion industry. I also met with Christian Remröd, Magnus Krog Fenger, and Jesper Dahl from the Fashion Networks team, as well as their guests from the US.

– I would have loved to see the Cindy Sherman exhibition at Moderna Museet as well, but it’s not open until the middle of October, so I guess I have to come back.

Maybe you will come back for the next MBFW in Stockholm?
– I will for sure. Cold weather or snow won’t keep me away – we Danish are used to it!

Follow Pernille Teisbæk’s blog Look de Pernille here.

Special thanks to

Absolut Elyx –  Zound Industries – Backyardbrewery – Nobis Hotel 

Photos from Look de Pernille

By Sonja Nettelbladt 

11:14 am - 09/09/2013

Rodebjer SS14/NYFW

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Rodebjer showed in New York for the third time, establishing a perhaps stronger signature internationally than ever before. It is still mainly a Scandinavian feel to the pieces, but there is also something very bohemian over the whole collection that is everything but Scandinavian. The trip to Mexico that was the big inspiration for this collection really did go through. The silhouettes are loose but with some 50s length to the skirts and dresses. The colours are mainly blue, black, white and pig ping with some orange accents. The patterns where a bit disappointing since the past ones have been so captivating and these did not speak to our personal opinions. But the wrap dresses and most of the pieces in this collection, are very craveable. The theme was generally comfortable, which is something that is always needed in fashion…

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Photos courtesy of Style.com

2:00 pm - 07/09/2013

Allyson Shiffman

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During the recent Mercedes-Benz Fashion Week in Stockholm, Fashion Networks hosted a lounge at Nobis Hotel together with Absolut Elyx, Molami, and with support from Backyard Brewery and Marshall Headphones. With services such as wifi, hostesses, drinks, food, and great music, the Fashion Networks Lounge was a popular place for both business and pleasure, as well as a place to relax and reflect between the many shows and events.

The coming weeks Fashion Networks will interview some of the most inspiring and interesting personalities who visited Mercedes-Benz Fashion Week, and our next interviewee is the Canadian born, New York based writer Allyson Shiffman. We caught up with Allyson just as she had returned to New York to learn more about her and her bustling week in Stockholm.

– I have the great fortune of being a web contributor for Interview Magazine in New York, Allyson says. From time to time I write for other publications such as BULLET, The Last Magazine and EXIT. I am also working towards a Master’s degree in journalism at New York University. I am hypothetically writing a novel or a coffee table book or a screenplay. Sometimes I style music videos. Sometimes I offer unsolicited professional or creative advice to my friends. One might say I wear many hats – both literally and figuratively.

– Last week I flew to Stockholm to attend and write about the lovely André Saraiva’s art exhibit at Gallery Steinsland Berliner, his Le Baron nightclub pop-up, and an extravagant dinner party hosted by the generous folks at Absolut Vodka. The festivities coincided with fashion week, so I had the pleasure of covering both for Interview.

Allyson interviewing André Sareiva.

Allyson interviewing André Sareiva.

Stockholm has a special place in the heart of the Canadian writer, being the city that might have changed her life forever.

– I was a business student in my previous life and I lived in Stockholm for several glorious months while on a student exchange at Handelshögskolan, Allyson says. It was there that I decided to pursue writing more seriously, so, at the risk of sounding horribly cheesy, I would say the experience of living in Stockholm changed the course of my life. It is a beautiful city full of beautiful people and it feels romantic in a way that denies cliché. It also suits my tendencies for recklessness and troublemaking. No hyperbole could describe how much I love Stockholm.

When did you become interested in fashion and style?
– I have been a fashion junkie for as long as I can remember, however I think my style left something to be desired before I reached my 20s.

–  Today I like to think my style is rather Swedish, Allyson says with a laugh. I am enamored with Swedish fashion. There is a minimalism and effortlessness to the Swedish aesthetic I am consistently drawn to. Many of my favorite brands are Swedish: Fifth Avenue Shoe Repair, Rodebjer, Whyred… And, most notably, Stockholm gave me Acne, a brand for which I have maxed out my credit card on many, many, many occasions. I am a die-hard Acne fan.

Allyson and Ingela Klemetz Farago at the Atelier Absolut Dinner.

Allyson and Ingela Klemetz Farago at the Atelier Absolut Dinner.

Which shows did you like best during the Stockholm fashion week?
– I adored the prints at Whyred, particularly because they were inspired by the paintings of designer Roland Hjort’s grandfather. I was also a fan of Carin Wester’s side-slicked hair and shiny models. Lastly I am coveting the floor-sweeping pale pink dress that closed House of Dagmar.

Did you meet any interesting people while you were here?
I most certainly did! Ms. Lynn Yaeger, an icon whose work I have admired for years, was unbelievably kind and a total riot. Justin O’Shea is among the best-dressed fellows in the history of the universe – his beard could change world policy. The generous folks at Absolut as well as the lot over at Fashion Networks were extremely hospitable, though they certainly did a number on my liver. It was also a pleasure to meet the endlessly charming André Saraiva, who is responsible for some of the best parties I’ve ever attended. I could go on, but I won’t.

At the Fashion Networks Lounge.

At the Fashion Networks Lounge.

Sharing her time between fashion shows, interviews, meetings, and parties, the Fashion Networks lounge provided the perfect place for Allyson to catch up on her writing, relax, and have a glass of wine, before heading out to one of the many fashion week events.

– Between the shows I caught up on my writing at the Fashion Network lounge at the Nobis hotel. After all, is there any better place to feign productivity than one that boasts unlimited white wine and off-duty Swedish male models?

– I spent my evenings at various fashion week events drinking complimentary Absolut cocktails and embarrassing my friends with my subpar dance moves. The Bon Magazine closing event and Johan Lindeberg’s Absolut Elyx cocktail party were particularly enjoyable. As was André’s debaucherous Le Baron pop-up.

Will you come back for the next MBFW in Stockholm?
With pleasure.

Follow Allyson Shiffman at Twitter and Instagram @shiffmane. 

Special thanks to

Absolut Elyx –  Zound Industries – Backyardbrewery – Nobis Hotel 

Photos from Allyson Shiffman’s Instagram.

By Sonja Nettelbladt 

4:23 pm - 05/09/2013

Adam Katz Sinding

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During the recent Mercedes-Benz Fashion Week in Stockholm, Fashion Networks hosted a lounge at Nobis Hotel together with Absolut Elyx, Molami, and with support from Backyard Brewery and Marshall Headphones. With services such as wifi, hostesses, drinks, food, and great music, the Fashion Networks Lounge was a popular place for both business and pleasure, as well as a place to relax and reflect between the many shows and events.

The coming weeks Fashion Networks will interview some of the most inspiring and interesting personalities who visited Mercedes-Benz Fashion Week, to learn more about their experiences from fashion week. First out is Adam Katz Sinding, photographer and founder of the Le 21ème blog.

Spending his days taking photos, running, and hosting parties, the Fashion Networks Lounge made the perfect place to take a break, edit some photos, and have a beer. We caught up with Adam a few days after the fashion week had ended, to learn more him and his visit to Stockholm.

– This SS14 fashion week was my third time in Stockholm, Adam says. I think the city is exceptionally beautiful. I have to say, for me, it’s very similar to my hometown of Seattle. There’s a huge Norwegian and Swedish population there, and it just feels very similar. But of course, the girls are just so much better looking in Sweden, so Stockholm wins.

When did you become interested in fashion and style?
– I’m not 100% sure. My mom is a sportswear designer, and she used to have WWD, Vogue, and Bazaar laying around. I think I noticed there were pretty girls in there, often times in sheer clothes, so it piqued my interest. Then I started to actually get into it. I just liked to look at new things, colours, prints, shapes, shoes, etc. I just thought it was all so pleasing to the eye.

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Freshnet blogger Eddie Petterson. Photo by Adam Katz Sinding.

Adam’s eye for colours, prints, and shapes would eventually steer him into photography. At first he was bored with the idea of taking pictures of humans, but gradually he grew an interest in capturing people on the street, or, as Adam himself would say, capturing people doing things on the street. In October 2007 he founded the blog Le 21ème, providing a glimpse into the daily world of fashion from cities and fashion weeks around the world.

– If you have to place it into a genre, it’s a street style blog, but I try to make it more than that, he says. I feel like “street style” in general is telling the viewer “hey! Look how cool this looks, you should look like this! Go buy it!” I don’t like that. I’m a consumer just like the rest of us, but I don’t like to be fed trends. What I try to do is show a feeling, or a feeling of a moment. Show someone who has maybe never been to Paris, or to a fashion show, what it feels like to be there. Show them in one frame what the whole experience is like. I think anyone can show the clothes. That’s easy. It’s all around you. But to show the clothes, the people, the personalities, and not just display it, but make you feel something… that’s a whole other task, and it’s not really very easy.

Adam’s photos are definitely something more than just mere street style photos. Vibrant with life and motion, yet highly stylish, they have been featured in some of the world’s most well-renowned fashion magazines, such as Vogue, Elle, New York Magazine, V Magazine, and Style.com. And after six years of countless travels and fashion weeks, Adam knows how to deal with a busy schedule.

– During fashion week I try to run every night. I have to clear my mind, and keep fit (or not too fat). I also spend a lot of time wit my images. I wake, shoot, eat, run, edit, send, party, and sleep. During this fashion week it was nice to be able to escape to the nearby Fashion Networks Lounge at the Nobis Hotel. I am so often relegated to my hotel room, editing and being anti-social. It was nice to be able to sit, relax, work, and at the same time, socialise with other people who I may not have otherwise had time to meet.  Also, free beer was a welcome addition to any study session.

– This fashion week I also had the best time hosting the NY, NY party with Tommy Saleh and a ton of other friends. Travelling all over the world, and always having your friends around is really a wonderful gift.

Danish fashion profile Pernille Teisbæk. Photo by Adam Sinding Katz.

Danish fashion profile Pernille Teisbæk. Photo by Adam Katz Sinding.

What are your thoughts on Swedish fashion and Swedish people’s style?
– Swedish fashion has a huge presence in the industry right now, and I don’t think I know anyone who doesn’t own at least one piece from a Swedish designer. Also, the people are beautiful, so it makes for some great photos.

– I like Swedish people’s style. I can’t say it’s my favourite however. I think Swede’s are very Sweden focused. Every store is stocking Swedish designers, and everyone is wearing Swedish brands. I mean, it’s not a bad thing, but it seems a bit narrow to me. That being said, if I lived in a country where almost every brand was as good as Swedish brands, maybe I’d be the same. But alas, I tend to favour French designers.

Will you come back for the next Mercedes-Benz Fashion Week in Stockholm?
– I absolutely hope to be invited back next season. It was a wonderful time, and I think I was able to get some great photos of some wonderful people. I’m not looking forward to the winter cold though…

Follow Adam Katz Sinding’s blog Le21ème here.

Special thanks to

Absolut Elyx –  Zound Industries – Backyardbrewery – Nobis Hotel 

Photos by Adam Katz Sinding

By Sonja Nettelbladt 

11:14 am - 05/09/2013

Fashion Week series ‘New York’

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Freshnet TV – Webisode #2: Fashion Week Series “NEW YORK” from Fashion Networks on Vimeo.

Mercedes Benz Fashion Week Stockholm might have come to an end, but next up are the big fashion capitals. A part of the Fashion Networks team is heading over to the apple to cover MBFW from behind the scenes. Watch the second episode of Freshnet TV:s Fashion Week Series to get a glimpse of what is coming up…

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